Lancôme

Buch is proud to have partnered with Lancôme on the nationwide rollout of their new
concept shop, featured in select Macy’s and Bloomingdale’s locations. This reimagined
retail environment blends French-style elegance with a modern and luxurious aesthetic.

Rollout of the new identity began with the launch of their flagship stores in New York,
where the focus was on creating a personalized and immersive experience. From animated
walls and digital fragrance catalogs to custom millwork and structural glass, every detail
was thoughtfully curated to reflect the sophistication of the Lancôme brand.

Each interior fit-out included white-box construction with new HVAC, plumbing, and
electrical systems, along with custom millwork, lighting, flooring, and high-end finishes
that reflected Lancôme’s sophisticated brand identity. The Herald Square flagship featured
a standout illuminated canopy cantilevered on a single glass pane, requiring extensive
structural coordination and installation of new steel supports.

Throughout the construction process, our team worked closely with Lancôme’s design
team to ensure that the brand’s vision was brought to life. Attention to detail and quality
craftsmanship were key priorities in order to meet Lancôme’s high standards and deliver a
space that exceeded their expectations.