Target and Ulta have developed a strategic partnership, consisting of a nationwide shop-in-shop collaboration. This modern concept gives its guests a convenient shopping experience and a wide assortment of product choices. Buch has been part of Target’s nationwide store renovation roll-out program since 2018 and is proud to now have been awarded several Ulta Beauty shops in Target locations across the East Coast. The main priority during these construction processes is to keep the Target stores fully operational. Therefore, temporary barricades are put in place until the project is completed. The scope of these shop-in-shops includes all new flooring and paint, new light fixtures and architectural finishes to match Ulta Beauty’s branding, and shelving to display beauty products.